Daniela Gregis’s approach is one of poetic living — her clothes encourage the ease of a life in harmony with its surroundings.

Her envisioned environment may include a quiet, sunsoaked study, an antique desk covered in sketches or the table of an intimate gathering — one stocked with good food and even better friends.

In all places where creativity and joy are found, Daniela’s work fits seamlessly into the fabric of being.

In playing with this new spring delivery, we found a twinned essence in Wommelsdorff’s knits.

The notable beauty of this line, in addition to its incredibly soft hand, is its lack of seams.

Designer Anne Schramm and her knitters work exceptionally hard to create a continuous garment with no break in the visual line.

When moving into spring, we seek the pieces that can transition between snowy mornings and warm afternoons and stay comfortable all day — an easy task for a Daniela Gregis and Wommelsdorff combination.

Our process is one of experimentation and pure joy — paint the backgrounds, throw on the clothes and see how it all works together.

Our studio is often alight with laughter as we test what works and what doesn’t.

This shoot was conceptualized by Shobhan, painted by Miranda, styled by Olha, shot by Tim and modeled by Mona.

In this practice together we find our own joie de vivre!

The subtle elegance of Daniela Gregis’ works is perhaps the most notable — a well-placed slit at the cuff of a sleeve or at the notch of a neck ensures each piece is flattering for a myriad of body types, even when the tag says “one size.”

The crumpling of her printed cottons, sourced from the acclaimed Liberty London, lends itself to easy dressing.

No iron or pressing needed — just throw on the piece and find your inspiration.

For Spring and Summer 2023, Daniela Gregis continues to imbue her personality and identity into her designs. 

Mimicking family gatherings and dinners where she provides gifts for loved ones and friends, the reds, whites and blacks of the Rossella collection was shown alongside a large table setting complete with a hand-painted tablecloth to match the designs.

To play off this familial, light-hearted energy, we’ve photographed Daniela’s designs against a hand-painted backdrop and table setting, the warmth of smiles and laughs radiating through the studio as we styled the vibrant collection.

“…daniela gregis writes, draws, scribbles and phones…for each idea that has come true, another thousand take shape in one studio laboratory that

never limited the concept of creativity…daniela laughs worrie gets angry and has a little present for everyone…friends, relatives, cousins,

children, mothers and perfect strangers exchange roles, interact and shape some always new and entertaining creations creatures…

…through mulberry and silk the worm walks weaving long skirts with care and craftsmanship…the whole dress is a boundless white

wave, embossed with embroidered cream yolks and vanilla pods, almost invisible at first glance…cinnamon, blueberries and citrus peel

mark the hem of the dress, softly reddening the selvedge that caresses the floor…the twirl of the long cloth carries away the scent and warmth

of the yeast, which like pollen reaches every sense…the oven is on…the thread is woven…relentless, the loom keeps spinning the wheat,

one ear at a time…the ochre ribbon of linen fibers, is soaked and varnished in the oil of its own seeds inside a large copper tub and it wraps the

dress as soon as it’s worn…with molds cut out of fowers, the fabric is dusted with coffee powder…fnally, the last seven almonds of september,

tie the tunic on the chest and the wild berries decorate the cuffs and the collar…she wears the white suit and begins her light dance…rossella”

In anticipation of the sunshine to come, Daniela Gregis has greeted spring with open arms.

Her first delivery for the season is ripe with bright colors — tangerine and cherry appear alongside a vibrant pink silk that winks to Pantone’s color of the year, Viva Magenta.

This exuberant palette is underscored by Daniela’s natural inclination for aesthetic purity.

Rather than design in excess, she lets each fabric speak for itself through just a few cuts and gathers.

Bolts of tightly spun cotton and silk are transformed into expertly tailored jackets, tops and dresses.

With each wear, more and more complexity is revealed by her designs.

Electing to work in a largely one-size model, Daniela’s pieces are flattering on many silhouettes and body types.

Simultaneously intellectual and feminine, each reminds us of the primal joy of dressing, an opportunity to present yourself to the world with lots of character and little fuss.

Herein lies the beauty of Daniela Gregis — her collections represent the intersection of unbridled bliss, effortless simplicity and design genius.

For Spring/Summer ’23, Daniela Gregis invites us to stop and smell the roses.

The delivery is titled Rossella, a play on words that means both “little rose” and “redhead” in Italian.

Throughout the collection, she weaves a story of spring’s small details.

Daniela’s narrative begins in the garden of a secluded Bergamo estate.

She describes the mulberry tree growing out front, and the silkworms that inch along its bark to produce delicate strands of silk.

Close by, white linens simmer in large copper tubs, each dyed a sweet cream color by the same seeds that grew the fibers.

Pollen floats through the air alongside the delicate pappus of dandelions.

From there her story expands into a humble kitchen, just paces from this verdant terrace.

The warm aroma of yeast and flour rises from the fresh bread baking in the oven.

Cinnamon bark, blueberries, citrus peel and almonds litter the knotted wood counter — a hint of sweeter things to come.

On the bench, handspun cotton threads and carefully cut silk flowers lay in wait for their final place in Daniela Gregis’ spring wardrobe.

Espresso powder and flax dust the fabrics — a final, earthy touch.