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Based in Hong Kong and the United Kingdom, A Tentative Atelier explores the use of artistic handcraft elements while creating a contemporary sense of luxury with a timeless, vintage flair. The brand is known for being the last generation of Shanghai Artisans, supported by professional tailors and machinists with over 40 years of experience in the garment industry.

Designer duo Nam Tsang & Pauline Yuen founded A Tentative Atelier in 2012, several years after graduating from the Hong Kong Design Institute and working at fashion companies around Europe. Having presented at Paris Fashion Week since 2013, Nam and Pauline use their brand as a platform to encourage and sustain the spirit and tradition of high-quality craftsmanship. In 2014 Pauline obtained an Italy Vogue Talent Award with a scholarship to complete a master’s program at Domus Academy in Italy. In 2015, Nam won the Perspective 40 Under 40 Design Award. Both awards have recognized the designers outstanding design sensibilities and the strides made in their fashion journey.

Nam and Pauline are dedicated to designing clothes in conversation with conceptual art, graphics, music, photography and film. Their clothing is crafted from lavish, natural fabrics to maintain a raw and ageless quality, yet contrast alternatives in synthetic materials and metals are included as enhancements. Each piece has its own unique identity – irregular hems, tonal stitchings, collage patchwork paneling, Edwardian floral patterns, translucent overlays – creating a variety of asymmetrical constructions and innovative silhouettes.

Many of their campaigns create a comparison in tone between visual art and their designs, drawing the connection with their painterly inspirations. These details combined with the silhouettes and irregular hemlines used create a romantic aesthetic, deconstructed and made new again. Appealing to both masculine and feminine wardrobes, the line is characterized by sophisticated and stylish wearability. The reinterpretation of Victorian age flair makes A Tentative Atelier a brand with surprises hidden in every piece.