New York, New York
The Row was established in 2006 by Ashley Olsen and Mary-Kate Olsen. The infamous twins have always had a deep love for fashion, so it comes as no surprise that in adulthood they’ve established a line of luxury ready-to-wear. The Row was founded around the idea of creating “perfect” basics to fill any blank space in a wardrobe full of designer labels, basics that are the wearable core of a classic yet contemporary woman’s closet.
The line is named after Savile Row in Mayfair, London: the street famously home to traditional bespoke tailoring. Produced in NYC, each piece by The Row is constructed to be as beautiful on the interior as the exterior, with details like gusseted pockets that draw inspiration from menswear. Design elements such as bias cuts and drop shoulders flatter the female form while raw and minimally finished hems lend a sense of relaxed elegance. For the Olsen’s, making sure each piece in their collection has an excellent fit is essential. Their designs are focused on creating the feeling that each piece is tailored to your body.
Focusing on exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature. The Row’s collections also explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality.