With an emphasis on high-quality natural materials and exuberant splashes of color, Daniela Gregis marries modern sophistication with artisanal Italian craftsmanship. Her aesthetic is informed by the balance of the natural world; fueled by poetry, humility and harmony. In a world where traditional artistry and meaningful human connection perpetually compete with blind consumerism and technology, Daniela boldly lives and creates in devotion to the former.
Inspired by the peace and quality of life in Bergamo, Italy, where her studio is located, Daniela Gregis’ look embraces an updated artisanal country feel. She has designed for close to 30 years, creating everyday clothing that is both intellectual and soulful and investing her time in traditional techniques and textiles. Many of her pieces feature hand-painted fabrics, hand crochet and imaginative textures. Her dyeing is made using natural colors with shades that evoke the natural landscapes surrounding her studio. Daniela focuses on creating universally relevant silhouettes for all women, regardless of age or body shape. Piously devoted to her materials, not an inch of her exquisite fabrics are ever wasted. Garments often feature creative use of the unused fabric: small inlays delicately sewn on, matching bags and belts deftly constructed and handkerchiefs and table linens produced from any remnants.
Daniela expertly navigates the paradoxes between rustic and modern, cozy and minimal, and the personal and universal. Her garments are light and soft yet have surprising structures. Voluminous shapes hold magic in their drape, fabrics and colors are mixed to form artful compositions and flowing layers are feminine and spirited. Her work embodies a desire for a life lived in harmony with each other and the earth, framed in a modern, highly wearable appreciation of beauty. Wear Daniela Gregis with purpose, intention and a little bit of humor.