The newest delivery from UK-based Toogood takes us into the wild.
The last few years have seen the blurring of lines between formal and casual, vocation and lifestyle, urban and rural. This blend has relaxed previously rigid norms and flung open the door for creativity, practicality, and, for Faye and Erica Toogood, adventure. The Fall/Winter 2024 delivery of the sisters’ namesake line is their 21st collection—a number associated with continuity, maturity and flow. In Toogood’s case, their evolution took them into the wild. No longer content to simply see the landscape, Faye and Erica wanted to experience it… and ultimately thread that exposure back into their designs.
This Toogood collection tows the line between leisure and pursuit. Utilitarian details, such as deep pockets and snappy buttons, contrast against oversized silhouettes and textured layers. Distressed blue and brown Woodland dyes read like well-worn denim in both a shirt and pant style. True to the Toogood ethos, the pieces honor the artisan origins of their inspiration—find in this collection Botanist tops, Forager trousers and camo-printed Hunter scarves.
Through Toogood, we discover the wardrobe of an adventurer, defined largely by sporty shapes and lightweight fabrics made to move through the forest. One of the most distinctive pieces is the Wayfinder coat, a parka-style rendered in vibrant blue and brown camouflage. In pulling on the pieces—complemented well by a hiking boot and a canteen—the imagination is set free into Erica and Faye’s great beyond.
“An urbanist finds themself on the side of a mountain, deep in woodland, under a big sky. Take a closer look at the print on their shirt and you’ll see it’s a forager’s map, pointing out which plants are safe to eat. Their coat is hand-painted camouflage. They are wearing layers of textured wool and technical ripstop – performance wear, ancient and modern. They tend a fire, tie knots and [thread] together a daisy chain.”
– Faye Toogood
