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R13 was founded in 2009 by Chris Leba with the goal of presenting luxury basics that recalled the rebellious spirit of America’s history. He is most inspired by the original wave of British punk rock of the late 1970s.

Leba graduated from the Fashion Institute of Technology in New York and began his design career at J. Crew. He later worked at Tommy Hilfiger, American Eagle Outfitters, and Polo Ralph Lauren. Leba most often draws upon the experience he gained working under Ralph Lauren for over 20 years, remixing classics into grungecore that looks and feels cool on the body. 

Leba chooses to pay homage to that ‘Other America:’ the always provocative underground of culture and art.

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