
For almost 20 years, Koeun Park has perfected the concept of restraint. Her label, Forme d’Expression (stylized as Forme 3’3204322896, inspired by the hexcode of the Helvetica Fractions font) is a showcase of this expertise. Informed by a career in couture, Koeun Park’s designs exemplify the needs of the modern wardrobe without getting caught up in the “blind obsession” of trend. To her, clothes are intended to fit seamlessly into however the wearer decides to define themselves.

Koeun Park continued her education with a masters at the Istituto Marangoni in Milan, before diving straight into high fashion under Giorgio Armani, designing works for Armani Black Label. Afterwards, Koeun Park’s curiosity took her to New York to develop the men’s and women’s collections for Donna Karan, an experience she says “enlightened” her future career as a designer.


Forme d’Expression’s clothing have been highly anticipated within our stores for their precise, thoughtful design and sophistication. Forme d’Expression offers a foundation of essentials – cotton workwear jackets, easy pullovers, a new favorite linen pant and more.