For almost 20 years, Koeun Park has perfected the concept of restraint. Her label, Forme d’Expression (stylized as Forme 3’3204322896, inspired by the hexcode of the Helvetica Fractions font) is a showcase of this expertise. Informed by a career in couture, Koeun Park’s designs exemplify the needs of the modern wardrobe without getting caught up in the “blind obsession” of trend. To her, clothes are intended to fit seamlessly into however the wearer decides to define themselves.
Born in Seoul, South Korea, Koeun Park’s studies took her abroad. There, she studied fashion design in Paris, at the Ecole de la Chambre Syndicale de la mode – a prestigious academy whose alumni include Valentino Garavani, Issey Miyake, Karl Lagerfeld and Yves Saint Laurent.
Koeun Park continued her education with a masters at the Istituto Marangoni in Milan, before diving straight into high fashion under Giorgio Armani, designing works for Armani Black Label. Afterwards, Koeun Park’s curiosity took her to New York to develop the men’s and women’s collections for Donna Karan, an experience she says “enlightened” her future career as a designer.
Upon returning to Umbria in 2004, Koeun Park established her own design company, Factory of Faith – a reference to the spiritual experience of working with fabric. Forme d’Expression began as the company’s first official label a year later.
Forme d’Expression is lauded for the close relationship between garment and wearer. Their textiles are lightweight and soft against the skin. Forme d’Expression’s pieces are an easy choice for those who prefer a one-and-done approach to dressing.
Forme d’Expression’s clothing have been highly anticipated within our stores for their precise, thoughtful design and sophistication. Forme d’Expression offers a foundation of essentials – cotton workwear jackets, easy pullovers, a new favorite linen pant and more.
