R13
NYC, New York
R13 was founded in 2009 by Chris Leba with the goal of presenting luxury basics that recalled the rebellious spirit of America’s history. He is most inspired by the original wave of British punk rock of the late 1970s.
Leba graduated from the Fashion Institute of Technology in New York and began his design career at J. Crew. He later worked at Tommy Hilfiger, American Eagle Outfitters, and Polo Ralph Lauren. Leba most often draws upon the experience he gained working under Ralph Lauren for over 20 years, remixing classics into grungecore that looks and feels cool on the body. Leba chooses to pay homage to that ‘Other America:’ the always provocative underground of culture and art.
By thoughtfully selecting premium denim from renowned regions, including Japanese indigo denim and high-quality blends from Italy and Turkey, R13 ensures the raw material’s superior caliber. Through the precise weaving of selvedge denim and the considered application of right-hand, left-hand, or broken twills, they create garments that transcend mere clothing. These pieces possess a narrative, destined to age gracefully and uniquely with each wearer. The interplay of the selvedge edge and the inherent character of the twill weave transforms a simple pair of jeans into something deeply personal and truly enduring.
