About Santa Fe Dry Goods
2024 – Who We Are

Who We Are

Our Story: Santa Fe Dry Goods, Workshop and Wild Life

Santa Fe, New Mexico

With its long history of culture, art and architecture, we consider ourselves lucky to call Santa Fe home. This storied city sits in the foothills of the Sangre de Cristo Mountains in northern New Mexico. Also known as O’Ga P’Ogeh, Tewa for White Shell Water Place, the city as we know it was established by early Spanish settlers on unceded Tewa lands.

The high desert light and landscapes of New Mexico have inspired artists since time immemorial. Many Native American artists passed tools down for generations, and to this day work to perfect their craft and preserve their traditions. The twentieth century saw many new painters come to the region, from the Taos Painters to Georgia O’Keefe and Agnes Martin. 

Santa Fe shines across the seasons. With summer come Santa Fe’s art markets—the International Folk Art Market, Traditional Spanish Market, Indian Market—and Native American artisans from 23 federally recognized Native American tribes, pueblos and nations within New Mexico display their handmade pottery, textiles and jewelry under the portal of the Palace of the Governors. In the fall, the aspens light up the mountainsides and the scent of roasting green chile pervades the air. Come winter, snow dusts the mountaintops and the farolitos light up the city. Spring starts anew with colorful cactus blooms on the claret cup, prickly pear, yucca and chollas. 

The Catron Building

Constructed in 1891, in the Railroad Commercial style, the Catron Building has been home to many retail spaces over the last century. Each maintaining the architectural accents and details crafted by Italian artisans, as well as the cultural influences rooted in Santa Fe. The Catron Building has undergone several alterations in its long history, including the addition of a portal in the late 1960s.

One of these retail ventures was The White House Millinery and Dry Goods, founded in 1912 by German immigrant and businesswoman Johanna Ulfelder, whose goal was to present quality garments and textiles to the women of Santa Fe. Operating under Johanna’s direction for nearly 20 years, The White House showcased goods, fabrics and women’s clothing. Johanna’s family continued her legacy and expanded its presence on the Plaza through The Guarantee, a second storefront featuring clothing and footwear. 

Miss Mugler’s store (left) and Mrs. Wientge’s store (right) circa 1900. Image via the Palace of the Governors Photo Archives.

Inside the White House circa 1920s. Image via Abe and Marion Silver.

The Guarantee in the 1950s. Image via Abe and Marion Silver.

2024 Santa Fe Landscape

Greig Porter (right) in Nepal.

Helga Wittrien on her travels.

Shobhan Porter.

The Porters

While The Guarantee grew as a mainstay on the Plaza for the second half of the 1900s, the next family to oversee the business was finding its start on the other side of the world.

In 1962, Helga Wittrien left her home in Germany to hitchhike across the Middle East en route to Asia. Wearing a shift dress and big sunglasses, she met Greig Porter, an American Peace Corps volunteer, in Kathmandu, Nepal. The two eventually married and welcomed their daughter, Shobhan, into the world and their travels.

The Porters moved to Santa Fe in 1979, eventually opening Santa Fe Dry Goods in 1989. Just shy of one hundred years after its construction, Helga and Greig found themselves in the Catron Building’s long-lasting, historic corner of the Santa Fe Plaza where The White House originally stood. Here they curated Santa Fe Dry Goods with clothing and accessories from Europe, Asia and South America.

2024 – Sunset New Mexico

Today


After her own world-traveling, Shobhan returned to Santa Fe, purchasing Santa Fe Dry Goods from her parents in 2008 and establishing a new chapter in the Catron Building’s story .

Santa fe dry goods

Santa Fe Dry Goods has evolved into a nexus of global fashion and high craft. The store is dedicated to working with craftspeople worldwide, aiming to bridge modern tastes with an authentic, highly informed approach to design.

Taking inspiration from historical fabrication and design techniques, Santa Fe Dry Goods showcases designers who create clothing, accessories and jewelry that are modern but reflect the historic techniques at the root of global fashion.

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Workshop


In 2013, the space next door became available and Shobhan opened Workshop—with a vision to explore unconventional styles she encountered while traveling Europe. Workshop is committed to representing up and coming designers who are redefining traditional notions of fashion.

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Wild Life

Our third store, Wild Life opened in 2018. Wild Life is dedicated to providing beautifully crafted goods for the home. Taking inspiration from nature as a source of materials, Wild Life offers artisan-made goods from around the world. 

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OUR ETHOS

Across our three stores, we focus on the handmade and the unique. We are committed to sustainability and promoting traditional forms of craft and ways of making.

2024 – Wild Life

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