Guidi’s roots are found in the Conceria Guidi e Rosellini, an Italian tannery established in 1896 by Guido Guidi, Giovanni Rosellini and Gino Ulivo.
The brand’s guiding philosophy is “a passion for leather and a respect for its traditions.”
Today, Ruggero Guidi carries the legacy of his predecessors with a panache for both generational customs and futurist innovation – presenting a line of bags, shoes and accessories that blend the aesthetics of old and new.
In Ruggero’s modern operation, he seeks a balance between advanced technology and Guidi’s heritage.
The brand’s handbags are created with a rumpled yet supple leather that is informed by centuries of Tuscan artisanship.
This classical material is contrasted with bronze studs and twisted industrial nails for a look that is simultaneously polished yet bold.
By forgoing the use of logos on the exterior of their pieces, Ruggero and his team create a magic feeling that each piece has lived many lives before joining its current wardrobe, despite each being entirely new. In essence, the brand’s leather is its signature – a distinctive material that makes each piece undeniably Guidi.
