Introducing: Forme D’Expression

For almost 20 years, Koeun Park has perfected the concept of restraint. Her label, Forme d’Expression (stylized as Forme 3’3204322896, inspired by the hexcode of the Helvetica Fractions font) is a showcase of this expertise.

Informed by a storied career in couture, Koeun’s designs exemplify the needs of the modern wardrobe without getting caught up in the “blind obsession” of trend. To her, clothes are not intended to overwhelm or define their wearer, but instead to fit seamlessly into however the wearer decides to define themselves.

KOEUN PARK   Lead designer of Forme D’ Expression

Born in Seoul, South Korea, Koeun studies took her abroad to study intensive fashion design in Paris, at the Ecole de la Chambre Syndicale de la mode – a prestigious academy whose alumni include Valentino Garavani, Issey Miyake, Karl Lagerfeld and Yves Saint Laurent.

She continued her education with a masters at the Istituto Marangoni in Milan, before diving straight into high fashion under Giorgio Armani, designing works for Armani Black Label. Afterwards, her curiosity took her to New York to develop the men’s and women’s collections for Donna Karan, an experience she says “enlightened” her future career as a designer.

Upon returning to Umbria in 2004, Koeun stretched her artistic legs and established her own design company, Factory of Faith – a reference to the spiritual experience of working with fabric. Forme d’Expression began as the company’s first official label a year later.

Forme d’Expression is lauded for the close relationship between garment and wearer. The textiles used are lightweight and soft against the skin, making them an easy choice for those who prefer a one-and-done approach to dressing.

These works have been highly anticipated within our stores for not only their precise, thoughtful design, but also for their inherent subtlety and sophistication. Find within Forme d’Expression a foundation of essentials – cotton workwear jackets, easy raglan pullovers, a new favorite linen pant and more.

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