Santa Fe Dry Goods

Santa Fe Dry Goods was opened in 1979 by Greig and Helga Porter at a time when Santa Fe was exploding onto the country’s art scene and the aesthetics and freedom of the Southwest became fashionable worldwide. Since the beginning, the store has represented designers exploring the fusion of design, texture, and color. In 2008, Greig and Helga’s daughter Shobhan purchased the business and set out to bring an increasingly global aesthetic to the store that is both thoughtful and forward-thinking.

With over 4,000 square feet on the plaza, Santa Fe Dry Goods is at the historical and cultural hub of downtown. The individuality inspired by Santa Fe’s vibrant culture are central to the stylistic perspective of Santa Fe Dry Goods. The store aims to provide a rich and varied aesthetic to clients who are bold in their life’s works, highly independent, and who find refuge and enjoyment in beauty.

The aesthetic roots of the company stem from the exploration of old and new, local and global, complex and simple. Dries van Noten embodies this dichotomy with his combinations of ornate textiles with distinctly modern, androgynous shapes. Pero, by Aneeth Arora, is the ultimate in Indian handwork executed with a global aesthetic. Geoffrey B. Small, coming for Spring 2017, is the culmination of old (read best in class) fabric production techniques with the one-of-a-kind feeling that has fueled the interest in vintage.

What will you see when you go into Santa Fe Dry Goods? The black sprayed historic tin ceiling, white walls, and old wood flooring provide a clean palette for each designer’s collection to show its personality. Color and texture speak in different languages from each alcove. Natural elements are integrated into each presentation to give the client a sense of the designer’s place of origin, philosophy, or aesthetic. Books and textiles are also used to tell the story of clothing for women— an expression of identity and strength.