Real India
For designer Chinar Farooqui, the beauty of an item lies within the process of its creation. While this ethos holds true for her clothing design, we find it especially present within her collection of softgoods.
Lighthearted, colorful and thoughtfully detailed, each piece is entirely handmade by a cooperative of artisans dedicated to preserving traditional Indian textile practices.
Injiri, meaning “real India,” is rooted in traditional Indian culture – originally the term referred to the Madras checkered textiles that comprised the ceremonial clothing worn by Kalabari chiefs.
Today, Chinar and her team craft their cottons in the traditional Gujarati technique of bhujodi, wherein complex patterns are carefully handwoven across the warp and weft of the textile to create Injiri’s signature geometric finish.
Inspired by the Aheer clan of Kachchh and the mud walled houses they call home, Injiri’s summer collection celebrates bright pops of color alongside muted brown and indigo.
Taking its namesake and graphic black patterning from the pastoral Rabari community, their classic Rebari theme makes a welcome appearance in this delivery as well.
