To all our dear clients and friends, As the year comes to a close, we have a lot to reflect upon. 2025 is our 40th birthday, and we’ve been looking forward to celebrating this milestone. Our flagship, Santa Fe Dry Goods, opened on the Santa Fe Plaza in 1985, succeeding a legacy of women’s wear that first started in 1912, when Johanna Ulfelder founded The White House in the same location. It’s been an amazing adventure since our inception, expanding from domestic design to international fashion, from just one storefront to three, from dancing around the stores to stretching our reach all over the world.
It is an honor and a pleasure to do this work in the way we do it–maintaining uncompromising standards of style and beauty while highlighting all of the wild, inventive, hardworking creatives of the world making the most spectacular things. It has taken a village to make this kind of dream a reality–so to our clients, friends, artists, designers, colleagues and in-house teams: thank-you for all you do!
We look forward to hosting a celebration or two of our 40th this summer…. in the meantime, we hope that your 2025 is bright, beautiful and bountiful. Happy New Year!
Love, Shobhan, Amanda, Becca, Brisa, Carissa, Carol, Carolence, Cullen, David, Dianne, Dillon, Emily, Fernando, Gail, Galen, Isabella, Jazmin, Jeffrey, Joey, Lauren, Louie, Lynn, Maylinda, Mona, Morgan, Nika, Noelle, Olha, Phat, Pele, Sita, Shenzi, Tatiana, Tim, Yoselin and Zach
