Noir Mud Silk

Mexico City, Mexico

Noir Mud Silk is a brand created by Marcella Echavarria to honor mud silk: its qualities, process and tradition. Noir Mud Silk presents editions once in a while according to the availability of the fabric and the different hues that the Pearl river carries each year. Mud silk is equivalent to wearing liquid, or to be embraced by the wind. Noir is a one size unisex clothing label made to layer and to last.

Marcella Echavarria is a lifestyle specialist. Her 25 year career as an entrepreneur has been marked by her love of textiles.   She started Noir Mud Silk as a passion project that connects her appreciation for mud silk, a heritage textile with 2500 years of history and remarkable qualities, with her vision of what the future of fashion should embrace. She believes in quality, craftsmanship, slowness, ancestral geometrical shapes and respect for makers.

She runs her own consulting firm focused on branding and creative communication. She holds a bachelor from Brown University, a masters in sustainable development from Universidad Jorge Tadeo Lozano and a career in the publishing world as editor of magazines such as Selvedge, Harper’s Bazaar Latin America, Hand Eye and contributor to many others such as Vogue, Selvedge, House & Leisure and Wallpaper, among many others.