Translating directly to “real India,” Injiri was established in 2009 by Chinar Farooqui. She is passionate about reinterpreting classic aesthetics into a simplified design that elegantly folds into our modern life, while increasing the visibility of traditional artistry in India. Injiri is a word loaded with meaning, and Farooqui honors that through the dignified making of her one-of-a-kind products that take months to produce, using a handloom and organic Kala cotton.

Traditionally, an Injiri textile is a design made up of vertical and horizontal lines, creating a plaid or checkered pattern. This classic design is an obvious inspiration in Farooqui’s products. She believes that beauty lies in simplicity, subtlety, nostalgia, and individualized characteristics that occur from the meeting of the material and the maker’s hand. Inspired by simple garments worn by the local people, Injiri textiles are to be viewed as abstracted stories that evoke sentimentality and celebrate slow-fashion.