Milan, Italy

Cultural exploration, world travel and family tradition define ETRO. This Italian fashion house takes the wearer on a journey with each garment and season. For over 50 years, the Etro family has collected colors, patterns and experiences from all over the world and elegantly translated them into a playful and modern interpretation for the independent woman.

While finding influence internationally, the brand takes pride in the “Made in Italy” tradition, highly emphasizing craftsmanship. ETRO is known for their strikingly expressive and colorful prints made from superbly crafted fabrics. Veronica Etro, who designs the womenswear collections, continually mixes motifs from the Silk Road, the steppes of Mongolia, the traditions of Uzbekistan and the civilizations of the Indus Valley. Veronica’s comfort with print is world-renowned.

The ETRO women’s collection blends tradition with contemporary style to create iconic, sophisticated clothing. Long floral dresses, Paisley prints, jacquard fabrics and patchworks are the result of continuous design research that embraces innovation and poeticism. Each creation carries echoes of the past and leaves indelible marks on time. ETRO’s vision of clothing reflects the optimism and allegro spirit of an independent family company, where the excellence of the products is synonymous with professionalism and dedication.

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