: a project that is not yet finished : a concerted effort to make things better, brighter and more beautiful : our weekly updates on retail to detail and everything in between
Fashion may be aspirational, but it’s ultimately reflective of the times we live in. The way we dress, both as individuals and as a community, inevitably evolves as we ourselves grow. With so much to accomplish in-store and in the world, there is hardly time to rest on one’s laurels. Like all things, it takes concerted effort to move the bar forward.
As we wind down the summer, we can finally catching our breath and taking time to reflect. Change, like the shifting of seasons, is inevitable–we prefer to embrace and celebrate it as it comes. We are very lucky to have many wonderful people on our team and community, and even luckier to be welcoming new members. Please join us in greeting Ysidro, Rachel and Orlando on the floor in Santa Fe Dry Goods and Workshop, and Daniel and Matthew in the back of house. This month we also said goodbye to Noelle and Morgan, wishing them well on their next adventures out in the world. Not to mention that after our runway show at the beginning of the month, we had the pleasure of connecting with new models around Santa Fe—you will start to see Sofia and her striking beauty in our rotation on the website in the coming weeks.
Rendered in a muted, but tropical palette of Verdigris, Crab,Grape and Lagoon, the collection is inspired by vintage PanAm postcards. The first airline to fly worldwide, the PanAm era embodied possibility, discovery and a wild world to explore. True to this motif, the shapes speak of adventure: weathered utility jackets, breezy shirting and super-soft pullovers define the overall look.
Of note in this delivery is a selection of designs from Pippa’s The Middle Path collection, wherein square cuts of spinel and diamond mingle in neat rows. At first blush, these settings appear neat and orderly, a departure from the free expression typical to Pippa’s voice. However, upon closer inspection, the stones are irregularly shaped and paired, fostering a delightful tension between the organic and geometric.
Thready and soft as ever, this first delivery of Rundholz Main Line centers around knits. The designers took inspiration from Germanic and Slavic folklore for this collection, resulting in a deliciously dark and nomadic aesthetic with just the right amount of edge.
Rundholz Black Label is sporty as ever, with a selection of lightweight, cropped knits that are easy to wear and style within a larger seasonal wardrobe. Though we focused mostly on bringing in black and grey pieces for versatility, we couldn’t resist adding a few in fiery red.
Speaking of beginnings and endings, Etro’s return to Santa Fe Dry Goods marks a new era for us—specifically our recently-celebrated flagship. Classically tailored and vigorously patterned, this reentry into the Etro world (now led by designer Marco De Vincenzo) is characterized by cotton velvets, fringed capes and a smattering of structural leather handbags. Our hope is that by adding Etro’s distinct classic cultural voice to the mix in Santa Fe Dry Goods, alongside a few supporting designers such as Alanui, we can further define and deepen the global traveler aesthetic at the heart of our store.
