The Good Shepherd is a knitwear company founded in 2013 by Royal College of Art graduate Emily Watts. Emily is known for hand knitted textiles that speak strongly to her British identity, combining Shetland tradition with a modern aesthetic. Emily’s pieces are made with wool, beautifully textured and full of culture.

Specializing in hand knitted textiles, the brand creates intricately knitted cushions and throws imbued with a strong sense of British identity, rooted to culture, process and place. The Good Shepherd draws inspiration from the exposed, windswept landscape of the Shetland Islands. Emily uses mostly pure Shetland wool with small amounts of luxurious Blue Faced Leicester and Dorset wool and also small batches of yarn spun in Yorkshire.