New Designer: Common Projects

When: April 27, 2018

Immaculate is one way to describe Common Projects shoes. In 2004, Flavio Girolami and Prathan Poopat started the company as a singular collaborative project to create their idea of a perfect sneaker. The two, living in two separate countries, Flavio in Italy and Prathan in New York, had been friends in the fashion industry years prior. Despite having no experience in shoe design, their industrial and graphic design backgrounds combined without being hindered by convention, played to their benefit.

Their goal was to deconstruct the essence of a sneaker and create a simple and utilitarian shoe made with high quality materials and craftsmanship. Having shoes that are suitable for comfort while also being sophisticated enough to be dressed up.

Inspired by the lines of everyday objects, their first shoe was the original “Achilles,” a clean laced low-top sneaker available only in white, grey or black, branded by ten gold numbers at the heel. This design has remained their best-seller and the ten gold numbers, which denotes the style, size and color, as their only signature.

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