Based in Milazzo, Asciari is a family affair. Focusing on simplified, wearable shapes, the Mazzettini family merges the rich colors and artistic heritage of Sicily with the understated aesthetics of Nordic minimalism.
To commit to slow fashion is to commit to the people and places that make it possible. With a focus on quality of textile and fabrication, these designers work from a granular level to ensure the integrity of their collections. They are closely involved in the entire process, from carefully sourcing the best textiles to hand-crafting their designs.
Often, these studios support entire communities and traditions with their work. Through this dedication, slow fashion makers produce pieces that are more precious, sustainable and lasting than their mass-market counterparts. One such endeavor is Sicily-based Asciari, a new-to-us label we are thrilled to introduce.
Based in Milazzo, Asciari is a family affair. The label was founded nearly a decade ago by brother-sister duo, Pietro and Frederica Mazzettini, alongside their mother, Marta. They describe Asciari as “a workshop of ideas and projects where heritage, lifestyle, craftsmanship and design are tightly interlaced.”
The name of their studio is derived from an archaic Sicilian word meaning “to search, to gather, to create a meeting.” In conceptualizing their collection, Pietro, Frederica and Marta bring together people and ideas alike: both the traditional, formal and classic and the contemporary, casual and innovative will find a kinship within the Asciari world.
Produced entirely within Sicily, Asciari supports the local artisanal economy while leveraging the centuries-long tradition of excellence native to Italian craft.
Focusing on simplified, wearable shapes, the Mazzettini family merges the rich colors and artistic heritage of Sicily with the understated aesthetics of Nordic minimalism. The result is timeless style based on precise silhouettes and natural textiles, such as linen and cotton.
Studios such as Asciari are truly the dreamers and doers at the heart of contemporary style. They may not be the most flashy, attention-grabbing, show-stopping houses in the industry, but their credibility goes beyond name-recognition. We are fond of slow fashion labels, for not only their intense dedication to craft, but the way they make us better as people consumers and artists ourselves.
