One of our newest lines, Erdem, is an independent fashion label based in London.
Designer Erdem Moralıoğlu, MBE, studied at the Royal Academy of Art and interned for Vivienne Westwood before debuting his first collection in 2005. Designing at the nexus between strength and beauty, these powerful and versatile creations have garnered fans around the world.
We love the poetic and complex fabrics at the center of his designs. Much like Dries van Noten, Erdem embraces deep traditions of fabric making and then, in a minimal way, adds his own touches of modernity. The result is a timeless piece with a quiet undercurrent of forward-thinking high style.
Each collection is done in small batches. We were happy to receive a selection from Spring Summer 24 in limited quantities. We look forward to offering more from this immensely talented designer.
Erdem designs with a bold woman in mind. The inspiration behind Erdem’s SS24 collection is Deborah, the late dowager Duchess of Devonshire, and her relationship with Chatsworth House. With these new pieces, Erdem explores ideas of heritage and identity.
Working with antique textiles, including some from Chatsworth, Erdem has pieced fragments into dresses and coat linings. Like Debo, as her family called her, this collection is unselfconscious and independent. SS24 is inspired by the past and looks toward the future.
Erdem’s fashion is about emotion. Erdem cares about the stories behind each garment and how they drape on the body. This is at the heart of the brand’s ethos, “…it is not what they wear, but how they feel that matters.”
