Polly Leonard launched Selvedge magazine in 2004 to celebrate her cerebral and sensual addiction to cloth and promote the beautifully made and carefully considered. The stories that she brings to readers through the pages of the magazine acknowledge the significance of textiles as a part of everyone’s story. From why they love the sound of a needle pulling thread through taut linen, to why they are fascinated by the clothes they wear and the fibres we unknowingly rely on. As a publication Selvedge broadens Polly’s own horizons, and she falls more in love with textiles with every issue. Because she believe that the most interesting and evocative textile stories deserve to be shown in the best possible light, she work to ensure that every page is as carefully considered and beautiful as the textile stories told within it. As a continuation of the conversations she started in the pages of the magazine she producse a monthly podcast, fortnightly Instagram live, weekly newsletter and daily blog and an inspirational Instagram feed. Featuring exhibitions, people, adventures and opinion, the avenues for a meeting point for the Selvedge community and an entry point into the world of textiles for those looking for an original and broadening perspective.
In the pages of Selvedge, it has been her aim to make people, quite simply, see textiles differently. And in that difference – so much a part of the imagery that she creates the pages of the magazine – to find beauty. Everything from the photography and illustrations they commission, to the paper stock that we print the magazine on, is about bringing you textiles at their aesthetic and thought-provoking best.