From his humble origins to becoming “the definitive king of cashmere”, Brunello Cucinelli’s historic rise has been anything but ordinary. Defined as the quintessential Italian Renaissance man, he is a voracious academic, a philosophical visionary, and a creative soul. His line is produced solely by artisans living in the village of Solomeo, Italy. There he fulfills his lifelong dream of working for the moral and economic dignity of all mankind.
The history of cashmere passes through the workshops of Solomeo, where the village has been revived by Cucinelli as part of his humanistic enterprise. The medieval Italian fortress holds the offices and workshops of the business, while a company kitchen prepares the best traditional Umbrian food for the staff. A considerable portion of Brunello Cucinelli’s profits are reinvested into restoring the hamlet and developing an excellent quality of life for those who live there.
Cucinelli’s designs are defined by an aesthetic coherence and dedication to luxury material. His pants and shirts are cleanly and expertly cut, then sewn together with an immense amount of care. The result is an air of confidence and relaxation that can only come from wearing something made so well.
Throughout his career, Cucinelli has been acknowledged with a staggering number of national and international awards for his “Neohumanist Capitalism,” including a designation as Cavaliere del Lavoro, Italian for “Knight of Industry, assigned by the President of the Italian Republic. To underscore this dedication to people and the common good, Cucinelli established the Solomeo School of the Arts and Crafts to preserve and pass on craftsmanship for future generations.
Cucinelli, at his core, is a man who believes in beauty representative of the inner qualities of people and things. Wherever there is beauty, there is positivity and simplicity. When people are immersed in simplicity, everything becomes more clear and beauty can be more deeply appreciated. This philosophical ouroboros is present within all of Cucinelli’s designs, from perfectly tailored pants to crisp shirting details to carefully sewn monili beads.