: a project that is not yet finished : a concerted effort to make things better, brighter and more beautiful : our weekly updates on retail to detail and everything in between
Fashion may be aspirational, but it’s ultimately reflective of the times we live in. The way we dress, both as individuals and as a community, inevitably evolves as we ourselves grow. With so much to accomplish, both in-store and the world at large, there is hardly time to rest on one’s laurels. Like all things, it takes concerted effort to move the bar forward.
Does anyone else feel that everything is out of whack right now? While it is blessedly quiet on the streets in Santa Fe, the world at large churns as rapidly as ever. We don’t know about you… but we could use a break from the frenetic.
Artistry and innovation blossom during crazy times, however we are currently relishing calm wherever we can find it: namely, simplifying as much of our day to day as we can. In the modern wardrobe, this is best fostered by the minimalists: The Row, Lauren Manoogian, Frenckenberger, to name a few. A bonus to their streamlined, often one-color, designs is ease of wear. It can be almost instinctive to stock an entire wardrobe with just a handful of well-made minimalist pieces.
Daniela Gregis for Spring/ Summer 2025 juxtaposes simple silhouettes with sewn-in texture. The palette of the moment is in her lightly nautical designs–soft blues and whites akin to an afternoon spent on the ocean.
The House of Lyria textile archive is said to contain over 30,000 different fabrics, making their collection of soft goods as varied and unique as the people who love them.
Riccardo Bruni, the creative force behind this studio, believes in infusing his designs with “structure and substance,” through muted palettes, organic materials and self-designed looming processes.
We tend to receive Lauren’s work in small spots over the course of the year, and she is a first pick for texture. In this delivery: soft cotton knits that are warm enough for a spring layer. The Fade Roll-Neck Sweater is of particular note, with a feel akin to a well-loved sweatshirt.
When it comes to simplifying, prioritize goods that are as easy to care for as they are to wear. Don’t get us wrong, the cherished one-of-a-kind silk organza piece (that needs to be delicately dry-cleaned and routinely inspected for snags…) definitely has a place in the rotation. However, for busy schedules and traveling, we prefer something on, off and into the wash without a second thought. Favorites in this sphere achieve style without embellishment and comfort without slouch, in durable, water-friendly fabrics, such as paper cotton and plain-woven linen.
Known for their clean silhouettes, Album di Famiglia’s collections embody simplicity… made all the more tempting with a few pieces now marked up to 50% off.
Our brief calm is self-induced and deliberate. Summer is on the horizon, marking the beginning of the high season in Santa Fe and one of our busiest times of the year. With this change of pace comes many things: margaritas and watermelon, markets and festivals, the sun staying out well into the evening and the celebration of our fortieth year of Santa Fe Dry Goods (can you believe it!?)
Speaking of time flying, fall deliveries are already on their way… and with them several new designers we are just itching to announce. Find us reshuffling the stores over the next few weeks to make space for their arrivals. In the meantime, Lauren Manoogian, Bokja, Ziggy Chen and the last delivery of Daniela Gregis are next to be unboxed. Stay tuned!
