The Good Shepherd is a knitwear company founded in 2013 by Royal College of the Arts graduate Emily Watts. Emily is known for hand knitted textiles that speak strongly to her British identity, combining Shetland tradition with a modern aesthetic. Emily’s pieces are made with wool, beautifully textured, and full of culture.

Specializing in hand knitted textiles, the brand creates intricately knitted cushions and throws imbued with a strong sense of British identity, rooted to culture, process and place. The Good Shepherd draws inspiration from the exposed, windswept landscape of the Shetland Islands. Emily uses the luxurious wool of the Bluefaced Leicester sheep, known for their fine, soft semi-lustrous fleece.

The Good Shepherd

Blue Faced Leicester Wool Eyelash Pillow