Act n°1 was founded by Luca Lin and Galib Gassanoff in early 2016 in Reggio Emilia, Italy. Luca Lin is of Chinese origin, though born in Reggio Emilia; Galib Gassanoff is Georgian. A recently formed label, Act n°1 collections emphasize the designers’ backgrounds, where childhood memory and their stories of multiculturalism define the brand identity. As does the raw, non-fashion street style of '90s grunge, experienced by both in their youth.

Cultural refinement of ancient Chinese art and handicraft of Azerbaijan influence linear cuts, military-structured lines, wrap-dresses and slip dresses juxtaposed with the contemporary touch of hoodies and jeans, nylon and sequins, deconstruction and subsequent reassembly. Juxtaposition between contemporary street style and cultural elegance becomes the artistic motif unifying the Act n°1 line.

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