Alberta Ferretti is the famed Italian fashion designer known for her bold, luxurious, and whimsically feminine designs.

Her showroom is in Milan and her studio is in the village of Cattolica, near Rimini, Italy.
In 1968 she opened her first boutique, called Jolly, in Cattolica. She presented her first collection in 1973 and has been showing seasonal collections on the runways of Milan since 1981. In 1998 she opened an in-store boutique at Bergdorf Goodman in New York City for both her signature line and her other line Philosophy di Alberta Ferretti. She has since been celebrated internationally by celebrities and the fashion community alike.

The collection features true specialty pieces all made in Italy. They are each imaginative, lively, fresh, and full of color. Each piece would be a great fit for the modern Great Gatsby’s Daisy and Bizet’s Carmen would yearn for the collection's fantastic vivaciousness.

“My inspiration is all the women who feel free to express their radiant, strong, optimistic femininity.” -Alberta Ferretti