The Row was founded in New York City in 2006 by the duo Mary Kate and Ashley Olsen. They have always had a deep love for fashion, so it comes as no surprise that in their adulthood they would establish a line of luxury ready-to-wear. The Row was founded around the idea of creating “perfect” basics to fill any blank space in a wardrobe full of designer labels; basics that are the wearable core of a classic yet contemporary woman’s closet.

The line is named after Savile Row in Mayfair, London: the street that is famously home to traditional bespoke tailoring. Produced in NYC, each piece by The Row is constructed to be as beautiful on the interior as the exterior, with details like gusseted pockets that draw inspiration from menswear. Design elements such as bias cuts and drop shoulders flatter the female form while raw and minimally finished hems lend a sense of relaxed elegance. For the Olsen’s, making sure each piece in their collection has an excellent fit is essential. Their designs are focused to create a feeling that each piece is tailored to your body.

The Row is sold in store only.