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Designer Profile - Avant Toi
Founded in 1994 by the Liapull production group, Avant Toi is the cutting edge of luxury knitwear. Refined Italian cashmere gains superior quality through artisan craftsmanship and the notoriously pure water of Genoa. This refinement is juxtaposed by a grungy take on luxe.
Artistic director Mirko Ghignone has translated a love of the avant garde into artistic processes that are unique to the line. Avant Toi clothing is spray-dyed with the expressive movement of action painting; it is felted, smoked, or otherwise distressed. The brand’s color and process innovations have revolutionized the world of piece-dying.
Avant Toi captures the true beauty of Italian knitwear by transforming each piece into a unique artwork that is ultimately defined by the wearer.