Warm

Warm

Designer Profile - Warm

Warm is the brand co-founded by Winnie Beattie and Tracy Feith. To much acclaim they launched their first collection in 2015 during September’s fashion week in New York City. The designers created an instantly signature, Malibu dream-life look.

Over 20 years ago, Winnie was one of Tracy’s first employees when he had his praised eponymous line based in Los Angeles. His beloved line had a strong presence in First Lady Michelle Obama’s wardrobe. Winnie worked for him for two years and they have since been friends. When Winnie invited him to design the women’s ready-to-wear line for Warm, it was an easy decision. The Warm aesthetic is quite similar to the classic Tracy Feith look: casual, easy, feminine, and inspired by California and its beach culture. Winnie is based in New York, while Tracy remains in Los Angeles and all of their manufacturing is done in Los Angeles.

Their similar appreciation of style has lead to a collection of flowing jacquard dresses and blouses with a bright earthiness to them. Think Le Marais, Parisian cool mixed with West Coast surfer vibes. Pairing popular ’70s silhouettes with richly textured fabrics and boldly graphic Baja-influenced prints, Warm has been described as a label for the modern bohemian. Luxe, free-spirited pieces are both romantic and vintage and can either be dressed up or dressed down.

It is hard to gaze at the collection and not give a sigh of longing for a life spent next to the waves, but the collection also has a utilitarian appeal for the scorching summer weather of city life. In either occasion, a gossamer wrap dress of a tropical floral silk jacquard seems like just the thing. Warm is for the other urban free spirits of the city. Enjoy the “endless summer” SoCal vibes that constantly radiate through the clothing that is Warm.