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Designer Profile - Péro
In the language of Rajasthan, India, ‘péro’ means ‘to wear’. Launched by Aneeth Arora, Péro evokes international aesthetic by using local material and skills, taking inspiration from surrounds in order to make the product connect with people from all over the world.
This culture communicates internationally in a way that the wearer looks equally at ease in the streets of Paris or London as she does in India. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the Rajasthan Locals. Carrying forward the Indian tradition, the materials are passed through the hands of one craftsperson to the other, making each garment hand-crafted and unique.