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Designer Profile - Jaga
Designer Jaga Buyan draws influence from her native land of Mongolia when designing for her two lines Duuya and Jaga. Jaga is her synonymous line and is primarily made from linen. Duuya is named after her mother and is primarily made from silk. Both collections are hand painted, printed, and dyed, and each collection is made in Los Angeles. The look, style, and feel of Jaga’s designs present an air of cool nonchalance, sophistication, and pure femininity. Her style is delicate, subtle, and raw to the eye and touch. She uses indigenous culture and history as inspiration for her patterns and designs.
Born in the capital city of Ulaanbaatar, Jaga grew up in a household that encouraged free thought and artistic values. Her parents were both geologists and interested in a nomadic lifestyle, so she grew up traveling far and wide. At the age of 8, Jaga started sewing and making her own pieces out of her mom's leftover fabrics. She finished high school in 1994 and studied languages and cultural studies at the Mongolian National University. Driven by a sense of exploration, after graduating MNU, she packed her bags and Jaga moved to America.
After learning English, Jaga studied fashion first-hand in retail. In 2004, Jaga opened her first retail store in West Hollywood and in 2007, she started her Duuya collection. In 2009, she introduced her second line, Jaga. Now both the Jaga-linen and Duuya-silk collections complement each other with their versatility, each aiming to enhance a women's lifestyle. Her collections continually draw their inspiration from the strength of femininity, the nomadic way of creatio ex nihilo, and Jaga’s traveling around the world.