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Designer Profile - Daniela Gregis
Inspired by the timelessness and the quality of life of the ancient Piazza Vecchia in Bergamo, Italy, where her studio is located, Daniela Gregis’s look embraces an updated artisanal country feel. Her designs feature textured, voluminous silhouettes that allow a body to paint, work, and play. Her aesthetic is informed by fluidity, poetry, and the balance of the natural world; it is a deeply human minimalism, informed by humility and harmony. In a world where traditional artistry and meaningful human connection are in competition with modernity and technology, Daniela boldly lives and creates in devotion to the former.
Designing for close to 30 years, Daniela Gregis creates everyday clothing that is both intellectual and soulful. Producing out of her studio, the Italian designer is deeply invested in working with traditional techniques and textiles such as wool, cashmere, cotton, and silk. Many of the pieces feature hand painted fabrics, imaginative embroidery, and in-house made prints and knits. Piously devoted to her materials, not even an inch of the exquisite artisanal fabric is ever wasted, every piece is used in creative and artful ways. Her dyeing is made using natural colors with shades that are taken from the most evocative natural landscapes.
She is focused on quality and craftsmanship over fashion and creates universally relevant silhouettes for every woman, regardless of age or body shape. She embodies an authentic “fashion for all” ethos. This approach to fashion allows for the development of a highly artistic and personal aesthetic while maintaining a core simplicity that is appropriate for the all the demands of a modern lifestyle.