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Designer Profile - The Row
Created by Mary-Kate and Ashley Olsen in 2006, The Row supports high-end fashion production in the United States. The Row's central philosophy is that comfort is luxury. The brand is not trend-driven and instead focuses on foundational wardrobe pieces that can be worn season after season.
Each Row piece is constructed to be as beautiful on the interior as the exterior, with details like gusseted pockets that draw inspiration from menswear. Design elements such as bias cuts and drop shoulders flatter the female form while raw and minimally finished hems lend a sense of relaxed elegance. Subtle branding elements include vertical "row" details across garments.
The Row is all made in New York with the exception of cashmere from Italy. Everyone in production is specially selected for their individual skill sets. The design process is hands-on, with Ashley and Mary Kate running from their office to the garment district to oversee production, coming in with armfuls of vintage inspirations from around the world etcetera.
The Row is sold in store only.