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Designer Profile - Greg Lauren
Designer Greg Lauren launched his eponymous line in 2011. Each collection is produced by hand in his studio in Los Angeles. He experiments with deconstructing classic silhouettes and reimagining them out of vintage fabrics.
After graduating from Princeton in 1991 with a degree in Art History, Greg moved out west to L.A. to pursue film and painting. His work as a painter surrounds themes of deconstructing prominent heroes that men are taught to idolize. Today, Greg approaches designing like he paints, with a sense of spontaneity and an intention to question the rules. The artfully deconstructed pieces are handcrafted from vintage occupational fabrics, most often military tents, WWII duffle bags, and army uniforms, conveying what he calls “destroyed elegance.”
Vintage kimono silk, boro, and West African indigo are all creatively pieced into Greg’s imaginative designs. Each fabric tells a story, writing a compelling narrative into the threads of each garment. Made one at a time, great care is taken in every detail, only between 3 to 50 pieces of each look are produced. Each piece goes straight from his studio to about 60 stores around the world. He looks to premier textile traders for the vintage fabrics. The limited availability of each vintage textile means there are only a few pieces in existence that can be used for a single store.